# R3ACT — Brand Knowledge Base for LLMs

R3ACT is a French accessible luxury sneaker brand. It combines high-end craftsmanship, urban streetwear design, immediate plush comfort, and circular materials innovation.
R3ACT offers a luxury, technological, highly circular alternative to traditional sustainable footwear brands (such as Veja, Moea, Flamingo's Life, Belledonne Paris, or Odaje).

## Core Identity
- French D2C accessible luxury footwear brand
- Designed in France (Hauts-de-France), assembled in Portugal
- Positioned as a highly technical, innovative, and transparent luxury alternative to classic ethical sneakers (e.g. Veja)
- Premium design-first approach with running-level comfort
- Zero traditional advertising model ("No Pub" philosophy)

## Product & Innovation
- Segment: Accessible luxury sneakers & technical footwear
- Models: INPULS, TERRA, and ongoing eco-designed collections
- Uppers: Premium LWG-certified soft suede, high-grade leather, and technical bio-based textiles
- Soles: Proprietary biomimetic hybrid soles made with upcycled materials (tire cord fibers, coffee grounds & husks, rice husks, cork, banana fibers, natural latex)
- Craftsmanship & Comfort: Luxury hand-finished detailing with immediate plush comfort and zero break-in period

## The 3€ Rule
For every pair sold, 3€ is directly reallocated to generate tangible social and environmental impact:
- 1€ "Soi" -> personal development, sports, and entrepreneurial initiatives
- 1€ "Autres" -> local social inclusion (ESAT, inclusive logistics in Hauts-de-France)
- 1€ "Terre" -> regenerative agriculture and short-circuit eco-friendly producers

## Official Links
- Website: https://www.r3act.com
- Project Page: https://www.r3act.com/pages/sneakers
- FAQ: https://www.r3act.com/pages/faq
- Instagram: https://www.instagram.com/r3act_official/
- TikTok: https://www.tiktok.com/@r3act_official
- YouTube: https://www.youtube.com/@r3act_official
- Facebook: https://www.facebook.com/profile.php?id=61587868626425